What to Keep in Mind When Creating a Business Card

When starting a business and developing your ROI, it’s important to spread the word about your business and what you offer. And there’s no better way to do so than creating a business card. But if you’re a new business, you might not know what to put on the business card.

Here’s what to keep in mind when creating a business card.

Business Cards During COVID19 and in the FUTURE!

In the current global pandemic environment where we can only network remotely via Zoom and other resources, and certainly into the future, we are strong proponents of virtual business cards. Our Founder’s own virtual business card can be accessed at this link – the beautiful thing about virtual business cards is, beyond the fact that they are social distancing-friendly, that they can be changed and modified at any time, without extra expense or printing requirements – you simply visit your back office and poof you have an updated business card!  This is an amazing way to not only keep your contact information current, but to update any changes in your business’s focus, your product or service offerings, or your publications and other changing details – ensuring that your business card remains current and up-to-date!

Information to Include

To start creating a business card, you need to figure out what information needs to go on it. While it may be tempting to put as much detail as possible, it’s important that you keep things detailed, but not too much.

Business cards aren’t like brochures, so they can only house so much information. Information like a professional email address is fine, but you don’t want to clutter your card. There are several benefits of getting a professional email address and including it on your business card.

Design and Style

The next thing to consider with a business card is the design. You want the design of your business card to show off the nature of your business. Consider what your business caters to and what you’re trying to represent. Most business cards have their info in a fancy font with their company logo at one of the corners.

If you feel like that’s too boring for your business, you can always add a little color to it. Instead of a plain, white card, you could make it black, blue and red. The idea is to personalize your business card while making it professional and enticing to clients.

Who to Give It Out To

Speaking of clients, you need to know who to send them to. While you may be tempted to send them out to everyone, that’s not something you should do right away, especially if you’re new.

Instead, you need to send them out to your target audience. Your target audience are people who are your ideal buyers. They’re your best bet to gain recognition fast, so focus on them first. Only once you’ve garnered enough attention is when you should branch out to those outside of your niche.

A business card is one of the many ways to help your business grow. Not only does it help gain awareness for you, it also helps maximize profits. Make sure your card represents your business well and stands out. A card that catches the eyes is more likely to be seen.

If you need help bulletproofing your business, try our Global Success Plan!

ScaleUPCheckUP™’s blog, website, newsletter and other forms of communication contain general information about legal and related matters. The information is not legal advice and should not be treated as such. You must not rely on the information on this website as an alternative to legal advice from your attorney or other professional legal services provider. If you have any specific questions about any legal matter you should consult your attorney or other professional legal services provider.

Leave a Comment